Showing posts from May, 2011



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Advertisement by Muthupandian on 18.05.2011


Born and raised in Henryville, Indiana, Sanders passed through several professions in his lifetime. Sanders first served his fried chicken in 1930 in the midst of the Great Depression at a gas station he owned in North Corbin, Kentucky. The dining area was named "Sanders Court & Cafe" and was so successful that in 1936 Kentucky Governor Ruby Laffoon granted Sanders the title of honorary Kentucky Colonel, in recognition of his contribution to the state's cuisine. The following year Sanders expanded his restaurant to 142 seats, and added a motel he bought across the street. When Sanders prepared his chicken in his original restaurant in North Corbin, he prepared the chicken in an iron skillet, which took about 30 minutes to do, too long for a restaurant operation. In 1939, Sanders altered the cooking process for his fried chicken to use a pressure fryer, resulting in a greatly reduced cooking time comparable to that of deep frying. In 1940 Sanders devised what came to …

Philip Kotler's Answers for Marketing Questions

1. Which megatrends do we have to consider for the future?

The economic landscape has been fundamentally altered by technology and globalization. Companies anywhere can now compete anywhere, thanks to the Internet and more free trade.

The major economic force is hyper-competition, namely companies are able to produce more goods than can be sold, putting a lot of pressure on price. This also drives companies to build in more differentiation. However, a lot of the differentiation is psychological, not real. Even then, a company’s current advantage doesn’t last very long in an economy where any advantage can be copied rapidly.

Companies must pay attention to the fact that customers are getting more educated and have better tools such as the Internet at their disposal to buy with more discrimination. Power has been passing from the manufacturer to the distributor, and now is passing to the customer. The customer is King.

2. In your books, you have pointed out that globalization, hyper-c…

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Adeline Broucher


Resume Mistakes

Your resume is a company’s first look at what skills and accomplishments you might bring to the job. Don’t make it their last look! Be sure to avoid these major resume mistakes:

1. You failed to tailor your resume to the specific job you want. So even though you have the skills that the company asked for in their advertisement or posting, you left the details out of your resume. Those specific skills must be in your resume and should be prominent, preferably at the top of your resume. (Also read: Tips to write an effective resume)

2. Your contact information is incomplete and does not include a professional e-mail address. A professional e-mail address consists of your first and last name. Cute e-mail addresses are not professional. If you have a common name, try putting your last name first or adding numbers after your name. Avoid the numbers 1 and 0. In some fonts, they look like letters and can confuse people reading your resume. Does your johndoe1 address refer to John Doe One or Jo…